CARCHEX in the News

Autobase Integrates CARCHEX WarrantyCRM with its Platinum CRM Program

CARCHEX, a products resource for auto dealers, has announced that automotive CRM vendor Autobase, a division of Dominion Enterprises, has integrated the CARCHEX WarrantyCRM remarketing program with Autobase's Platinum CRM Program.

Explaining the move, Jason Goldsmith, CEO of CARCHEX, said the partnership would "make it easier for dealers to use customer data to create new revenue streams."

With WarrantyCRM from CARCHEX, dealers can access a remarketing program that provides a dealer's existing customer base with extended warranty protection. CARCHEX contacts each customer on behalf of the dealer and offers the present warranty product.

The program requires no investment from the dealer, CARCHEX officials say, as it uses customer data from each dealer's Autobase CRM system, and pays the dealer for each extended warranty sold.

The subscription-based Autobase Platinum CRM Program gives participating dealers benefits and services including data enhancement, multi-touch digital campaigns, permission-based e-mail marketing and automated voice messaging. In addition to WarrantyCRM, dealers also will have access to services such as Polk Lead Scoring, creative e-newsletters, video e-mail postcards, and financial performance reporting.

Last month Autobase announced the integration of R. L. Polk & Co.'s Polk Lead Scoring with the Autobase Internet Lead Management tool.

The agreement lets Autobase give its customers an additional tool "to identify car buyers who are most likely to purchase a new or used vehicle," Autobase officials say. Internet leads are captured from within the Autobase Internet Lead Management tool, which is integrated within its core CRM application.

Autobase then uses Polk's automotive intelligence and analytics to help dealerships prioritize Internet sales follow-up activities and determine the likelihood and timeliness of a lead converting to a sale.

"With this integration, Autobase dealers can qualify their Internet customers' interest and readiness to buy a vehicle," said Bryan Anderson, founder of Autobase. Polk Lead Scoring includes proprietary automotive information and demographic and lifestyle information for lead scoring, including the lead source, make and dealer level.

Dominion Enterprises' automotive group portfolio includes Autobase, a vendor of customer relationship management (CRM) tools.

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