Driving Force Behind Goss’ Garage on MotorWeek Endorses CARCHEX Inspection and Warranty Services on Website & in Media
HUNT VALLEY, MD — (Mar 19, 2009) — CARCHEX, the industry-leading online resource for dependable extended auto warranties and vehicle inspections, today introduced Pat Goss — the nationally respected car-care expert and media personality — as the brand’s official spokesman.
Goss appears weekly on MotorWeek and brings more than four decades of hands-on car maintenance and repair experience to the relationship. Goss’ new role with CARCHEX marks the first time a nationally recognized maintenance expert has aligned his name and likeness with a provider of warranty and inspection services.
“I have always been very selective about the businesses I endorse, because trust is my greatest asset as a consumer advocate,” Goss said. “CARCHEX does business the right way. They are a company I trust, and I look forward to sharing the CARCHEX approach and services with consumers.”
As CARCHEX spokesman, Goss will introduce consumers to the company’s newly redesigned website and guide them through the steps for choosing a pre-purchase inspection package or an extended vehicle warranty. As he escorts visitors through the buying and ownership experience, Goss shares his own personal advice as well.
“Through his work on MotorWeek and his columns in the Washington Post, and his popular radio programs, Pat has helped millions of drivers, earning a reputation as America’s trusted neighborhood mechanic,” said Jason Goldsmith, CEO of CARCHEX. “We are thrilled to have him represent our brand. With Goss and CARCHEX, drivers have an accessible and trusted resource for inspection and warranty services.”
The new CARCHEX website features a Goss’ Garage section, with a Tip of the Day and an Article of the Week as well as archives of previous tips and articles. Additionally, Goss’ Garage car-care DVDs will be included as a gift to every consumer purchasing an extended warranty through CARCHEX.
“The car-care market has never seen a partnership of this magnitude, having someone of Pat’s popularity and credibility endorse a leader that is focused on automotive inspections and warranties,” said Goldsmith.[separator style_type=”single” top_margin=”20″ bottom_margin=”20″ sep_color=”” icon=”” width=”” class=”” id=””]
CARCHEX is the premier provider of direct-to-consumer automotive products and services including auto warranty, pre-purchase inspections, auto insurance, auto financing and car buying. The company serves as a consumer advocate throughout all stages of the car buying, selling and ownership process. Protecting automotive consumers for over 14 years and providing exceptional customer service has translated into an A+ Rating with the Better Business Bureau. To learn more about CARCHEX and to Get Protected, visit www.CARCHEX.com.