For the 17th year, the corporate research team at Selling Power has identified and ranked the best companies to sell for among the top sales forces in the United States.
To gather data, the Selling Power research team issued a newly revised and expanded application with detailed sections covering three broader categories: 1) Compensation and Benefits, 2) Hiring, Sales Training, and Sales Enablement, and 3) Customer Retention. Sections were also provided for companies to spotlight any other information that would help us fine tune the rankings. With the changes in the application process, we also revised the scoring process to provide a more data-sensitive ranking while still maintaining strict confidentiality of the raw data provided to us. This means the ranking grid for this year – and years moving forward – is on a new base and not directly comparable to prior years.
Within each broad category we developed unique and proprietary scoring systems for each segment within the categories. For example, within Compensation and Benefits, we ranked compensation data individually; but, with segments like Sales Training, we started with a base training level and scored each company at varying degrees above, below, or at the established base level.
With the new ranking system, the spread between the top spot on down has expanded as expected – and it should be clarified again: These results are not comparable to prior years. Salespeople can achieve success with any of these fantastic companies. With the variety of company sizes and industries represented, it is not effective to state one company is better than another company solely on their point totals; rather, this ranking should be used to explore each of the companies and their unique strengths as a Selling Power Best Company to Sell For.