Americans love cars, and they love movies too. So it only makes sense that the auto and entertainment industries would get together. Movie product placement has grown into a multibillion dollar industry, and cars certainly play a big part. In this article, we consider the best placements to be where the car had a central role in the film. Curtain please…
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Number 1: Transformers
A car that transforms into a robot? Must be a pretty cool car. What could be cooler than a Chevy Camaro decked out in black and yellow? In fact, all the good guy vehicles in the Transformer movie were Chevrolets. According to GM, Camaro sales went up when the film series began due to interest in the heroic machines. What’s the Camaro’s screen name? Bumblebee of course.
Number 2: The Dukes Of Hazzard
Now this placement goes way back to the original TV series in the 1980s. Later a movie version came out and the star is the famous 1969 Dodge Charger, General Lee. Back in the 80s, when the series debuted, Charger sales boomed.
Number 3: The Love Bug
The Volkswagen hero was first introduced in Disney’s 1968 movie The Love Bug. Herbie was a 1963 racing Beetle. According to Disney lore the star car was not specified at first. A casting call lined up Toyotas, a TVR, some Volvos, an MG and a pearl white Volkswagen Beetle. The Beetle was chosen as it was the only one the crew reached out to pet. Herbie appeared in a total of six films, the most recent alongside co-star Lindsay Lohan.
Number 4: Knight Rider
This was another car star that got a start on TV before moving up to the big screen. This role was actually played by two cars. A jet black Pontiac Trans Am starred in the original TV series from the 1980s. The car’s name was KITT, an artificially intelligent computer housed in a robotic hot rod. In 2008, the movie version of Knight Rider upped the ante by putting KITT into a Ford Mustang Shelby GT. In the story, KITT is powered by a 550 horsepower solar hybrid engine.
Number 5: Back To The Future
Now this vehicle didn’t have a screen name, but it gets an honorable mention since the car name was mentioned in the movie. Who can forget this exchange:
Marty McFly: Wait a minute, Doc. Ah… Are you telling me that you built a time machine… out of a DeLorean?
Dr. Emmett Brown: The way I see it, if you’re gonna build a time machine into a car, why not do it with some *style?*
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Published in Auto Warranty Articles by CARCHEX on December 21, 2015